YouTube Video Marketing vs. Facebook Video Marketing
- By VideoShopping Inc
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- 07 Oct, 2021
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Videos are memorable, snack-sized, and measurable, making them a crucial part of your content strategy. With videos, you can exponentially leverage more creative and appealing visual content to captivate your target audience. However, when it comes to digital video marketing, one of the common mistakes most businesses tend to incur is to opt for the same video content and strategies for both YouTube and Facebook platforms. It is imperative to remember that Facebook is not competing with Youtube video but complementing it.
Following are the significant differences between Facebook video marketing and Youtube video marketing that you should keep in mind to enhance your business’s productivity:
Platform
Youtube is the largest platform with worldwide popularity. It is specifically designed to host video campaigns and content. Out-ranked by Google, it is the second largest search engine platform. It also imparts its branding and third-party advertising on videos.
On the contrary, Facebook is a video-sharing social media platform that assists you in promoting your products and services via all content formats, including images, texts, videos, live videos, and stories.
DNA
The DNA of YouTube and Facebook stands poles apart. Youtube is an only-video hosting platform run by its parent organization- Google. Therefore, like Google, YouTube’s DNA is ‘search.’
Whereas, Facebook’s DNA is ‘virality’ since it is a video-also-sharing platform. Furthermore, Facebook marketing is one of the vital tools to promote and viral your YouTube videos.
Searchability
Strategy
View counts
To count genuine views from the actual audience, YouTube only counts a view based on the following two criteria:
- The viewer has deliberately initiated the video watching.
- The viewer is watching the video on the platform for at least 30 seconds.
The views are further frozen down to verify the authenticity of the views on the video. However, a view on a Facebook video is counted right after watching it for 3 seconds.
SEO
Shelf life
The shelf life of your YouTube video is indefinite. Therefore, you should perform proper SEO for your video content so that Google search can match and show it for the appropriate search queries. YouTube SEO will amplify your YouTube video marketing efforts.
However, if you are planning for a short-term video marketing strategy, then Facebook is the right platform for you. The shelf life of a Facebook video is 2-3 days unless someone goes explicitly on the video page. Therefore, it promotes your content in a more targeted way.
About the company
Social media is a powerful marketing tool to reach your audience and create an online presence for your brand. However, when it comes to advertising, technology is a prerequisite and has always played a vital part in its dispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on your phone, technology has made advertising much more readily available.
It did not take long for companies to realize the power of utilizing social media platforms to get their brands noticed. In the past several years, space has become more restricted and competitive for brands and businesses to get themselves seen on these platforms.
This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.
This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it’s worth it.