The human brain processes visual data 60,000 times faster than text. In 2021, more than 86% of companies are using video as a marketing tool. YouTube (a video-sharing website) is the second most popular social media platform, with over 2 billion monthly logged users. It is also the second most searched website after Google.
YouTube offers the best ROI for video content. Therefore, if you want to advertise your business through videos, YouTube is your best bet.
Here are six advantages of advertising on YouTube:
YouTube ads
work on the PPC concept, which means that you only pay for an ad if the viewer views it for more than 5 seconds. You can also choose the maximum amount you want to spend on an ad. It helps you stay within your budget and get maximum return on your investments.
YouTube offers several targeting mechanisms, like demographics (gender, age, location, language), interests, customer match, similar audience, live events, and in-market audience. Such categorizations allow you to be specific in your targeting for better results at a lower cost. YouTube also provides highly effective re-targeting systems to generate extra leads.
Measuring the success of a marketing campaign is crucial for any business. It gives you insights into what went wrong and what measures will bring improvement. With YouTube’s analytics feature, it is easy to measure each ad individually. It tracks every detail, including views, cost, frequency, engagement, and budget details.
People watch over
1 billion hours
of YouTube video content every day. It is available in over 80 languages across 100 countries, which means that you can reach audiences beyond your geographical region. You can also add closed captions to your videos, which increases its views by around
4%.
Video ads make it possible for you to produce highly creative and engaging ads that connect with your customers at an emotional level. It helps you increase your brand loyalty and influence consumer behavior. According to a
study, over 72% of auto vehicle buyers, 66% of beauty product buyers, and 62% of smartphone purchasers report YouTube has affected their buying decisions.
Google gives a mix of search results like text, graphics, images, and videos to make the user’s search more helpful. YouTube videos often prominently in Google search results. You can use this to your benefit and appear higher on Google listings by adding free-to-access YouTube videos on your website. It will also help you increase your backlinks.
If you are looking for an agency to handle YouTube video marketing for your business, Videoshopping Inc should be your one-stop destination. Our team specializes in creating high-quality video content for businesses of all sizes across multiple industries. We also provide Facebook video marketing and
SEO services
to our clients. You can call us at 855-503-1933 or fill our online
contact form
to know more.
