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YouTube Video Marketing vs. Facebook Video Marketing

Thu, 07 Oct 2021 04:11:16 GMT

Videos are memorable, snack-sized, and measurable, making them a crucial part of your content strategy. With videos, you can exponentially leverage more creative and appealing visual content to captivate your target audience. However, when it comes to digital video marketing, one of the common mistakes most businesses tend to incur is to opt for the same video content and strategies for both YouTube and Facebook platforms. It is imperative to remember that Facebook is not competing with Youtube video but complementing it.

Following are the significant differences between Facebook video marketing and Youtube video marketing that you should keep in mind to enhance your business’s productivity:

Platform

Youtube is the largest platform with worldwide popularity. It is specifically designed to host video campaigns and content. Out-ranked by Google, it is the second largest search engine platform. It also imparts its branding and third-party advertising on videos.

On the contrary, Facebook is a video-sharing social media platform that assists you in promoting your products and services via all content formats, including images, texts, videos, live videos, and stories.

DNA

The DNA of YouTube and Facebook stands poles apart. Youtube is an only-video hosting platform run by its parent organization- Google. Therefore, like Google, YouTube’s DNA is ‘search.’

Whereas, Facebook’s DNA is ‘virality’ since it is a video-also-sharing platform. Furthermore, Facebook marketing is one of the vital tools to promote and viral your YouTube videos.

Searchability

Due to the DNA-sharing between Google and YouTube, the videos you create or post on Youtube are ”searchable.” However, Facebook does not offer any such feature of searching any particular video.

Strategy

You can develop and implement a long-term marketing strategy by utilizing the YouTube video platform. This includes creating awe-inspiring videos and gaining subscribers over a period by strengthening your channel via video marketing. However, Facebook supports snackable videos that are easily shared and consumed within the network.

View counts

To count genuine views from the actual audience, YouTube only counts a view based on the following two criteria:

The viewer has deliberately initiated the video watching.
The viewer is watching the video on the platform for at least 30 seconds.

The views are further frozen down to verify the authenticity of the views on the video. However, a view on a Facebook video is counted right after watching it for 3 seconds.

SEO

Search engine optimization (SEO) is the ever-evolving web content designing practice to rank high in search engine result pages. Youtube SEO optimizes your playlists, channels, metadata, descriptions, and videos. In contrast, Facebook enables you to get high-quality backlinks.

Shelf life

The shelf life of your YouTube video is indefinite. Therefore, you should perform proper SEO for your video content so that Google search can match and show it for the appropriate search queries. YouTube SEO will amplify your YouTube video marketing efforts.

However, if you are planning for a short-term video marketing strategy, then Facebook is the right platform for you. The shelf life of a Facebook video is 2-3 days unless someone goes explicitly on the video page. Therefore, it promotes your content in a more targeted way.

About the company

Video helps your potential audience see how they can benefit from your product or service. If you need a competent marketing agency for Facebook video marketing, Videoshopping is the right company. It offers the finest digital marketing services and solutions to SMB’s. For more concerns or queries, you can write to us at info@videoshopping.com or call us at 855-503-1933.

5 Tips for Hiring a Professional for Facebook Video Marketing

Wed, 29 Sep 2021 09:25:36 GMT

Social media marketing has practically become the new version of traditional marketing. You need to market your business on social media, especially Facebook, to reach more audiences. Therefore, to create the most effective Facebook video marketing strategy, you must find the right expert. However, trusting an outside agency to provide a video marketing strategy for your brand can be difficult. Moreover, there are certain elements that you need to consider.

Here are some tips to help you find the right professional for Facebook video marketing .

Check the industry they work in

Along with specializing in Facebook video marketing, professionals are likely to be experts in a specific industry. If you run a home or food business, you should find a professional who has experience working with home and food business clients.

Additionally, finding an expert with a good reputation in your industry is also crucial. It ensures you are working with someone who understands your industry and will maximize your efforts. It will be easier to expand the reach of your video to a larger audience who is interested in your industry.

Look for their overall experience

Experience counts when it comes to every kind of job, especially when it’s marketing. You must enquire about several aspects like how long have they been doing this? What challenges did they come across? How did they overcome the obstacles?

Finding an experienced video marketer also means grabbing a large potential audience. The longer someone has been using Facebook for video marketing, the more proficient they are. However, a new marketer can also make a good fit. To better understand your marketer, take a look at their reviews and feedback.

Verify their portfolio and reviews

You should assess their portfolio to take a look at the first-hand examples of their work. It will give you a picture of what the marketer is capable of. Their portfolio also showcases their process of working. Therefore, you will have a better idea if they will be a good fit.

Read through their reviews to understand what other clients have to say about them. If there are multiple high reviews, it means clients have had success working with the marketer.

Look for a critical thinker

A good marketer should be able to analyze and test new strategies and optimize existing ones effectively. They understand that marketing requires constantly adapting to the latest trends. What works today might not work tomorrow. A continuous period of trial and error testing is necessary to develop the best skills.

A professional who thinks critically will understand what works best to create the best video marketing strategy.

Choose a professional you will be comfortable with

Ultimately, it is vital that you are comfortable working with the marketer. Moreover, it is crucial to ask for professional recommendations from them. If they are skilled, they will offer great tips for optimizing your Facebook video marketing strategies.

You are investing your valuable resources to find a marketer. Therefore, ensure you are comfortable working with them.

About the company

Video helps your potential audience see how they can benefit from your product or service. If you need a competent marketing agency for Facebook video marketing, Videoshopping is the right company. It offers the finest digital marketing services and solutions to SMB’s. For more concerns or queries, you can write to us at info@videoshopping.com or call us at 855-503-1933.

A Beginner’s Guide to Video Production for Social Media

Tue, 13 Jul 2021 07:00:18 GMT

Video content has grown significantly over the past few years, and experts predict it will continue to boom. And in the past 2-3 years, video content has taken social media by the storm. You cannot win your audience on social media platforms like Instagram, Twitter, Facebook, and TikTok without delivering high-quality video content. However, creating engaging social media videos is a bit more complicated than creating blog posts or infographics.

Here, we give you a step-by-step guide to help create some excellent video content for your social media platforms.

Develop an idea

The first step for any successful video is to have a clear idea of what you want to make and what you want your audience to perceive from it. Here are some tips to help you come up with good ideas for your video content:

Check your top blog posts: The content that resonates in blogs will work for your video content as well, so build upon those ideas.
Check out videos from your competition: This may sound weird, but you and your competitors have a similar audience base, and checking what works for them will give you a fair idea of what your audience likes.

Plan the video

Once you have an idea of what you want to present, plan your video to make it effective and engaging. Take care of these things for best results:

Ensure that your video captures the attention of your audience early. People don’t watch the video for more than a few seconds if they don’t find it interesting.
Keep your content simple and true to the emotions you want to portray.
Size matters, and quality matters: Ensure that your videos are mobile-friendly, and square videos work better than landscape videos.

Record

This is where the fun begins. Video recording can make or break your video marketing strategy . Here’s what you need to do to make sure your recording goes smoothly.

Use a good-quality camera or smartphone for your recording. If you are using a smartphone, use a tripod to keep your phone steady.
Audio matters as much as visuals, so make sure that your voice quality is clear.
Keep the lighting in tune with your content’s mood. Also, try to capture the video in natural lighting as it works best.
Make sure the background is in sync with the content and not distracting from the actual content.

Edit

Once you finish recording, focus on editing to eliminate anything unwanted and add some effects to your video. There are various online tools such as Legend, Quick, and others that you can use to enhance your videos till they meet your expectations.

The last step is to share your video on the designated platform with your audience. You can also use various social media tools to schedule and post your videos on multiple platforms quickly.

About Videoshopping Inc

If you are looking for an agency to handle social media video content creation for your business, Videoshopping Inc should be your one-stop destination. Our team specializes in creating high-quality video content for businesses of all sizes across multiple industries. We also provide Facebook video marketing and SEO services to our clients. You can call us at 855-503-1933 or fill our online contact form to know more.

5 Things to Keep In Mind When Producing a YouTube Video

Fri, 02 Jul 2021 09:28:39 GMT

Are you planning on using YouTube for marketing your products? If you follow the proper steps, you are more likely to get a good ROI on your investment. We have mentioned few things you must keep in mind while producing a video for YouTube. These tips are highly researched and are used by almost all leading YouTubers.

Attractive intro- Every YouTuber wants to get the maximum views on his/her video. But, most viewers leave the video after watching it for the first few seconds. To avoid this, make sure that introducing part of your video is attractive enough to hold on to the viewers. You must explain to them what they would see in the video and how it will benefit them. Using a personalized approach, try to show them how the video will solve their problem.
Background music- There are probably millions of videos on YouTube. And there is nothing worse than a boring video on YouTube. To make your video attractive, you can add background music. Background music instantly grabs the viewer's attention and establishes an emotional connection and atmosphere. But make sure the video produces the desired emotions, and it must be legal to use the particular track in your video.
Audibility- The main goal is to make your audience understand what you have put across in the video. However, an attractive intro and good background music are not enough if you are not audible. Loud background music works if your video is a pictorial illustration. However, if your video has oral elements, ensure that the viewer can hear your voice over the background music.
Length- There is more than enough content to consume in a day. Hence, viewers have little time for each video. A person would want to watch ten short videos rather than one long video. This is because everyone wants to consume as much as they can in a limited time frame. Therefore, you must try to keep your video interesting and as short as possible.
Call to action- A call of action is an essential element and is usually at the end of the video. But by now, you should know that viewers rarely watch your entire video. Hence, you must try to incorporate the call of action creatively. In long videos, place the CTA in the first few seconds of your video, rather than at last. Also, you can opt for clickable annotations as CTA.

About the business

YouTube marketing can be challenging, but when you have the right advisors, it is much easier. If you want to start your own YouTube journey and find it hard to do on your own, VideoShopping is the right place. We are a top-rated digital marketing agency , and we have worked with various companies to help scale their YouTube and Facebook video marketing. We have experience helping small brands build a significant following on social media platforms and transform them into sales. For more information, you can contact us .

5 Myths related to Facebook Video Marketing

Thu, 17 Jun 2021 10:45:27 GMT

The rapid upsurge of video as a content marketing tool has revamped the traditional rules of customer engagement. Video content has built an engaging platform where content creators enjoy creative freedom. Video is a crucial part of content strategy due to its striking popularity among content consumers. Facebook video content is a critical gear of marketing mechanics in the digital ecosystem. However, the success gained by video consumption has also given rise to various myths in the production and creation of Facebook marketing videos. One of our clients for scalp micropigmentation Tampa, Ultra Scalp was spending alot of wasted adspend on Facebook when we switched to YouTube ads the phone and inquires doubled almost instant https://www.ultrascalp.com .

Following are the top five myths related to Facebook video marketing :

Myth 1: Sharing YouTube links is the best way

Until 2014, YouTube links were the most common and effective way to share video formats on Facebook. However, ever since the rise in user engagement, marketers started sharing facebook’s in-app video posts in early 2014 itself.

Therefore, uploading a video directly to the Facebook platform is the best way to share your video content. Sharing videos to the native platform serves a more refined experience to its consumer while helping you to extract useful data for analysis.

Myth 2: Long videos perform well

When it comes to marketing, consumers prefer quality and authenticity over quantity. Longer duration videos are less likely to be watched till the end. Keeping your videos crisp and informative yields the best results. However, while creating long videos, you must remember to outline the content with your primary offering and provide the main takeaways to the audience.

Myth 3: Subtitles are distracting

The notion that subtitles often distracting and useless to the majority of the audience is far from the truth. A wide range of consumers watch Facebook videos without sound. Subtitles or narratives, therefore, play an imperative role in video content. Subtitles ensure effectiveness and clarity to the audience by removing the barriers that may arise because of jargon or technical language.

Myth 4: Sound is not important

Even though the importance of sound may seem to stand contrary to the myth discussed above, it is necessary to note that sound is an integral part of a video. As a result, the video becomes noticeably interactive to the audience that shares a keen interest in video content. Longer videos are most likely to be watched till the end only because of their engaging sound qualities.

Myth 5: Videos doesn’t work well in all business types

Some companies who haven’t yet explored the fruitful results of video marketing share the common misbelief that video marketing will not work well for their business. However, video marketing is industry agnostic, and the demand is driven by the content creators rather than business offerings. Therefore, video content is a bundle of the most significant opportunities.

About VideoShopping Inc

If you are looking for a Facebook ad agency to handle your video marketing for your business, Videoshopping Inc should be your one-stop destination. We are a leading provider of video production and video marketing services, offering solutions that connect well with your audience to drive better results. Our team specializes in creating high-quality video content for businesses of all sizes across multiple industries. In addition, we also provide YouTube video marketing and SEO services to our clients. You can call us at 855-503-1933 or fill our online contact form to know more.

An Introduction To Facebook Video Marketing

Fri, 28 May 2021 06:21:20 GMT

In today’s digital era, visual storytelling is the most powerful way to share, educate, and communicate. From the marketing perspective, telling visual stories makes people pay more attention to your product, making them more likely to buy it. For brands or businesses, video offers an excellent opportunity to tell a compelling brand story in an easy-to-digest package.

Given its popularity, social media platforms such as Facebook have evolved to be video-inclusive. As per a report , more than 4 billion video views take place on Facebook every day.

#1. What are Facebook video ads?

Facebook video ads are advertisements in the form of videos. In an already crowded space, they try to catch your attention as soon as possible. Facebook’s Newsfeed algorithm is now giving more weightage to videos, given that they are compelling and more engaging. As of now, Facebook video is the most cost-effective form of social advertising.

#2. Choose your Facebook advertising objective

Before launching your next Facebook video ad campaign , have clear goals in mind. Some of these could be: raising brand awareness, increasing traffic to your website, and driving conversions. Facebook offers several marketing objectives to help you refine your video ad campaigns. For instance, if your goal is to create brand awareness, then you can easily optimize your campaign accordingly.

#3. Limit your videos to between 15 and 90 seconds in length

According to Facebook, it is important to keep ads between ten and fifteen seconds long. The shorter-length videos allow users to view the entire message, resulting in more engagement. You could deliver your message in a better way if you double this time, but keeping it under 30 seconds is always a good idea. Studies suggest that over 50 percent of users stop watching a video by the 60-second mark.

#4. Basics of a great Facebook video ad

Consider your Facebook video ad as a sales pitch. The idea here is to talk to your potential customer. While conceptualizing a video ad, consider AIDA: attention, interest, decision, and action. For this, you can also think about your own behavior online. Do you like visually appealing content or get bored (confused) with something that is too long? The most important thing here is that you need to deliver your message quickly in the video, or people will click away. Try to mention your brand within the first 3 seconds of your Facebook video ad.

#5. Focus on your copy, ad title, description, and thumbnail

Remember that every part of a video has something important to do. People scrolling through their news feed have short attention spans. In view of this, it is essential to get straight to the point and avoid dramatic build-ups. Keep these points in mind when writing compelling copy:

Ask a question while giving the perception that the video offers the answer
Create hype so that people become excited to watch
Arouse curiosity

About VideoShopping

We are a leading provider of video production and video marketing services , offering solutions that connect well with your audience to drive better results. We handle all aspects from the script to the final product. Our range of services includes Facebook video marketing, SEO, and YouTube video marketing .

To learn more about our services, call us at 855-503-1933. You can also drop us an email at info@videoshopping.com for any queries.

6 Benefits of Advertising on YouTube

Fri, 21 May 2021 06:24:28 GMT

The human brain processes visual data 60,000 times faster than text. In 2021, more than 86% of companies are using video as a marketing tool. YouTube (a video-sharing website) is the second most popular social media platform, with over 2 billion monthly logged users. It is also the second most searched website after Google .

YouTube offers the best ROI for video content. Therefore, if you want to advertise your business through videos, YouTube is your best bet.

Here are six advantages of advertising on YouTube:

Cost-effective

YouTube ads work on the PPC concept, which means that you only pay for an ad if the viewer views it for more than 5 seconds. You can also choose the maximum amount you want to spend on an ad. It helps you stay within your budget and get maximum return on your investments.

Advanced targeting methods

YouTube offers several targeting mechanisms, like demographics (gender, age, location, language), interests, customer match, similar audience, live events, and in-market audience. Such categorizations allow you to be specific in your targeting for better results at a lower cost. YouTube also provides highly effective re-targeting systems to generate extra leads.

Simple measurement mechanisms

Measuring the success of a marketing campaign is crucial for any business. It gives you insights into what went wrong and what measures will bring improvement. With YouTube’s analytics feature, it is easy to measure each ad individually. It tracks every detail, including views, cost, frequency, engagement, and budget details.

It provides a broad reach

People watch over 1 billion hours of YouTube video content every day. It is available in over 80 languages across 100 countries, which means that you can reach audiences beyond your geographical region. You can also add closed captions to your videos, which increases its views by around 4% .

Direct audience connection

Video ads make it possible for you to produce highly creative and engaging ads that connect with your customers at an emotional level. It helps you increase your brand loyalty and influence consumer behavior. According to a study , over 72% of auto vehicle buyers, 66% of beauty product buyers, and 62% of smartphone purchasers report YouTube has affected their buying decisions.

Top listing on Google search results

Google gives a mix of search results like text, graphics, images, and videos to make the user’s search more helpful. YouTube videos often prominently in Google search results. You can use this to your benefit and appear higher on Google listings by adding free-to-access YouTube videos on your website. It will also help you increase your backlinks.

About Videoshopping Inc

If you are looking for an agency to handle YouTube video marketing for your business, Videoshopping Inc should be your one-stop destination. Our team specializes in creating high-quality video content for businesses of all sizes across multiple industries. We also provide Facebook video marketing and SEO services to our clients. You can call us at 855-503-1933 or fill our online contact form to know more.

Is a Facebook PPC Campaign Worth it?

Thu, 31 Jan 2019 00:00:00 GMT

Social media is a powerful marketing tool to reach your audience and create an online presence for your brand. However, when it comes to advertising, technology is a prerequisite and has always played a vital part in its dispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on your phone, technology has made advertising much more readily available.

It did not take long for companies to realize the power of utilizing social media platforms to get their brands noticed. In the past several years, space has become more restricted and competitive for brands and businesses to get themselves seen on these platforms.

This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.

This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it’s worth it.

What is a Facebook PPC?

A Facebook PPC is a marketing channel or a form of advertising in which a company pays Facebook Advertising only when the ad is clicked. Having an effective Facebook PPC strategy helps you attract more people to your website and increase the sales revenue.

Based on the audience, demographics or keyword selected, the company advertising will pay X amount each time their ad is clicked. This cost is determined by how many people you can reach, and how competitive the audience is. These ads placements can be on a variety of spots on Facebook; this includes both desktop and mobile newsfeeds, the sidebar, and the audience network.

Advantages of Facebook Advertising

Amid a large, vast audience and extremely popular in youngsters, Facebook has over 2 billion active users across the globe, with more and more people signing on every day. With such a high rate of traffic, this will open up enormous opportunities for businesses to reach a large group of people that might not have found your company otherwise.

6eee9d5c

YouTube Video Marketing vs. Facebook Video Marketing

Platform

DNA

Searchability

Strategy

View counts

SEO

Shelf life

About the company

5 Tips for Hiring a Professional for Facebook Video Marketing

Check the industry they work in

Look for their overall experience

Verify their portfolio and reviews

Look for a critical thinker

Choose a professional you will be comfortable with

About the company

A Beginner’s Guide to Video Production for Social Media

Develop an idea

Plan the video

Record

Edit

Share

About Videoshopping Inc

5 Things to Keep In Mind When Producing a YouTube Video

About the business

5 Myths related to Facebook Video Marketing

Myth 1: Sharing YouTube links is the best way

Myth 2: Long videos perform well

Myth 3: Subtitles are distracting

Myth 4: Sound is not important

Myth 5: Videos doesn’t work well in all business types

About VideoShopping Inc

An Introduction To Facebook Video Marketing

#1. What are Facebook video ads?

#2. Choose your Facebook advertising objective

#3. Limit your videos to between 15 and 90 seconds in length

#4. Basics of a great Facebook video ad

#5. Focus on your copy, ad title, description, and thumbnail

About VideoShopping

6 Benefits of Advertising on YouTube

Cost-effective

Advanced targeting methods

Simple measurement mechanisms

It provides a broad reach

Direct audience connection

Top listing on Google search results

About Videoshopping Inc

Is a Facebook PPC Campaign Worth it?

What is a Facebook PPC?

Advantages of Facebook Advertising